ScalingMeta + TikTok
Summer drop launch
- Impr.
- 4.2M
- CTR
- 2.8%
- CPA
- $14.20
Editorial · marketing
Q2 growth report
Four channels, eleven live campaigns. Winback email is quietly the best money we spend.
01Ad spend, Q2
$212k
across 4 channels
02Attributed revenue
$1.02M
last-click + MMM blend
03Blended ROAS
4.8×
up from 3.9× in Q1
Live campaigns
SteadyGoogle Ads
Search — brand defense
- Impr.
- 890k
- CTR
- 6.1%
- CPA
- $7.90
TestingInfluencer
Creator seeding, wave 3
- Impr.
- 1.6M
- CTR
- 1.9%
- CPA
- $22.50
ScalingEmail + SMS
Winback drip
- Impr.
- 312k
- CTR
- 11.4%
- CPA
- $3.10
Return by channel
ROAS, trailing 90 days · bar length is relative return
- Paid search$68k spend · 6.2×6.2×
- Meta$74k spend · 4.4×4.4×
- TikTok$38k spend · 3.7×3.7×
- Email & SMS$12k spend · 11.8×11.8×
- Influencer$20k spend · 2.9×2.9×
Budget allocation
July plan, share of $78k
- Paid search32%
- Meta35%
- TikTok18%
- Email & SMS6%
- Influencer9%